Attack alumnus Domingues making waves in the business world

Owen Sound Attack


The drive from the Harry Lumley Bayshore Community Centre to the main studios at the CBC’s headquarters is only 188 kilometres.

But for Josh Domingues, the journey has been much longer than that.

And on Thursday, Nov. 30 at 8:00pm, people across Canada will see just where that journey has taken the former Owen Sound Attack right winger.

That’s because Domingues, now the CEO of an innovative company called Flashfood, will be featured on Dragon’s Den, standing in front of a panel of Canada’s smartest business minds looking to procure an investment in his rapidly growing company.

A mobile based app that allows grocery stores to sell food at a discounted rate, rather than just dump in a landfill, Flashfood is a revelation for the grocery industry that has helped divert over 5,500 meals from being thrown out.

And for Domingues, his journey in the professional world is one that wouldn’t be possible if it wasn’t for his experiences in the Canadian Hockey League, and more specifically, with the Owen Sound Attack.

“I broke my leg at the beginning of training camp one season and I essentially had to learn how to skate again,” Domingues said in a recent interview with

“Right away, I had to learn how to be adaptable, how to be versatile. For the longest time my goal was to play in the NHL and all of a sudden that wasn’t a reality anymore. I had to think beyond hockey.”

Thinking beyond hockey meant that once his major junior career – which also included two years in the QMJHL with the Gatineau Olympiques – was over, it was time to hit the books.

Parlaying his education package into an expedited course of study at St. Mary’s University, Domingues graduated in 2013 with a Bachelor of Finance, a four year degree that only took three years to complete because of the opportunity that playing in the CHL afforded him.

“I was able to take university courses while I was still playing, so I was able to graduate university sooner,” he said, adding that his time with the Attack and Olympiques made his transition to being an athlete at St. Mary’s so much easier.

“The OHL teaches you to learn and develop. You need to be able to properly balance your schedules. I was ready to go in university because I already had these skills from playing junior hockey.”

Skills that have also translated directly into the business world, which at times can be more cutthroat and humbling than playing in the CHL.

“When you’re on a team, you learn to fulfil a specific role in order to succeed. It’s the same in the business world as it is in junior hockey. You need to have that adaptability, the versatility. Junior hockey prepared me not only for that, but how to be a professional,” Domingues said.

Crediting the late Mark Reeds with helping him find the mindset needed to be successful on and off the ice, the Markham native believes that it was the high character personality of his coach that has permeated his approach to day to day tasks in the business world.

“Mark prepared me for professionalism. He was a huge influence in my life. He taught me humility, how to interact with people, and how to handle adversity,” Domingues said.

Handling adversity is key.

Because sometimes the bounces don’t go your way in the boardroom, the same way they don’t always go your way on the ice.

“Being in this position is really similar to being on the ice. You get the same highs as you do playing in a game, and sometimes the same lows as well,” he said.

“It’s just a refocus of priorities. Before, I was trying to score goals. Now my goals are a little bit different.”

Fans can tune in to CBC’s Dragon’s Den at 8:00pm tonight to watch Josh pitch Flashfood. More information on the show can be found HERE.

For more info on Flashfood, visit their website at

By Shaun Bisson / Owen Sound Attack

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