CHL Launches 2012 Movember Campaign
Toronto, ON – The Canadian Hockey League today announced the launch of a league-wide initiative with member clubs and players participating in Movember in support of men’s health and prostate cancer awareness.
During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces in Canada and around the world. The annual month-long moustache growing and appreciation charity event helps raise vital funds and awareness for men’s health, specifically prostate cancer.
“Cancer touches most if not all of us, either directly or indirectly through friends and family,” said CHL President David Branch. “The energy and commitment our participants show towards this event is incredible and it was outstanding to see the overwhelming support our players and teams received across the CHL in raising over $128,000 in our first season in support of this worthy cause.”
Last season 39 teams consisting of 563 registered members across the CHL raised $128,222 and ranked 14th among all registered Canadian networks through their participation in Movember. The CHL helped contribute to the over $38 million raised by participants across Canada and the $108 million raised worldwide.
For the second straight year the CHL invites all member clubs to participate in this event with many teams already signed up and planning unique initiatives in their local markets. Players will be registered with their clubs under the CHL platform on movember.com and raise sponsorship dollars by growing and grooming their moustache and encouraging monetary donations through family, friends, fans, and local sponsors.
Each player on their team will be ranked and each team as a collective will be ranked throughout the CHL. Teams will be competing for the top spot in fundraising dollars and the winner will be presented with a special Movember trophy, claimed for the first time last season by the “MOfficials” consisting of Western Hockey League officials that raised $33,445 and finished as the 33rd ranked team in Canada.
Visit www.movember.com and search Canadian Hockey League and find your favourite team under the Network Leaderboard on the right hand side of the screen.
The funds raised are directed to programs run directly by Movember and men’s health partner, Prostate Cancer Canada. Together the two channels work together to ensure that Movember funds are supporting a broad range of innovative, world-class programs in line with strategic goals in the areas of awareness, education, survivorship, prostate cancer research, male mental health, and influencing change in men’s health.